Date: 13 January 2017
Now that nearly all commerce is increasingly being shifted towards the internet, effective B2B eCommerce becomes more and more important as well. It’s still in its infancy now, but it is predicted to mature quickly. In other words: it’s best to be prepared! Seeing as B2B requires a somewhat different strategy than B2C (business-to-consumer) does, we are happy to provide you with some tips on how to get the most out of B2B eCommerce!
Date: 06 January 2017
Happy New Year! It’s officially 2017, and it’s bound to be a year full of new business opportunities for all SMEs. Have you thought of any New Year’s resolutions for your business yet?
We have investigated some of the online marketing trends for 2017, and came up with five great resolutions for SME's. Use these marketing tips wisely and your SME will surely thrive in the New Year!
Date: 25 November 2016
Social proof is the concept that people will conform to the actions of others, because they assume that those actions are the right behaviour. For example, the use of canned laughter in a sitcom tells you something funny has happened and that it’s time to laugh. Social proof is one of the best marketing tools out there to build your brand and engage customers.
Read more about how small businesses can use social proof to improve sales!
Date: 18 November 2016
For the past couple of years, gamified content has arguably been the most popular form of online marketing. At the same time, however, gamification is rarely discussed as a separate marketing tool – perhaps because it has become so common that internet users barely recognise it anymore. Surveys, quizzes, apps, even loyalty programs are forms of gamified content marketing. It’s both rather discrete as well as very powerful and engaging. That is why we believe it’s useful for all small and medium-sized enterprises to know a thing or two about the art of gaming.